Google has recently announced two new link attributes, ‘sponsored’ and ‘ugc’. These new attributes are to join ‘nofollow’ in providing additional ways to identify to Google Search the nature of particular links.

It’s no secret that social media can be used for B2B just as effectively as it can for B2C but that’s not to say it’s easy. But, if you want to do it right and you want social media to work for your business avoiding the obvious mistakes is a good place to start.

Attention spans are short and average content is rife, yet we often see brands putting out mediocre content that has clearly been written for SEO purposes only; there is no thought around what their audience might actually want to read.

If you’re still feeling slightly wary about opening up to your audience, here’s why you should be using behind the scenes content.

Many would say that success is found in demonstrable ROI, and they’re not entirely wrong there. But is it all about leads and revenue? The short answer is no. There’s more; so much more.

We’ve put together a guide on how to set up Google My Business and some tips for maximising your brand’s potential for reviews on GMB.

Choosing the right colours for your logo and branding will help your business connect with your audience and grow exponentially; choosing the wrong colours will do the exact opposite.

You might be surprised to learn that many businesses are indeed wasting their time with social media, but it’s not necessarily for the reasons you might expect.

All of the sources in this article provide good quality stock imagery that will add interest and visual value to your websites, social media feeds and business marketing materials.

There is often no real distinction between brand and branding, a common yet sizeable mistake that could cost a business its potential success.

In this post we will guide you through the process of setting up your social media profiles and transforming them from the forgettable to the compelling.

Podcasts for business owners are becoming extremely popular. With successful entrepreneurs as frequent guests, there is a wealth of knowledge to be gained.

If there is anything that helps you connect with your target audience, it’s ‘clarity in purpose and laser focus on what you want to achieve’.

To make sure you stay ahead of the curve, it’s important that you are planning ahead whilst making sure your team understands the core vision of the company.

It’s important that your website gives a good first impression and doesn’t send customers looking elsewhere.

Think about the last time you walked into a Starbucks coffee house and ordered a coffee. The power of branding is what’s making you pay what would otherwise be considered way over the odds for these products.

Time is short. Attention spans are shorter still. So how do brands make sure they capture the attention of their customers in this fast-scrolling, screen-addicted landscape?

Europe is now protected by the world’s strongest data protection rules and regulations. But are these regulations helping or hindering our online experience?

Starting a new business is not easy. There’s a lot to think about, a lot to learn and many mistakes to be made. But, getting your branding wrong is one mistake that can, and should be, avoided at all costs.

Building a business is admirable, and it can earn you a decent living, but it won’t change the world.