With the exponential rise in eCommerce sales, a boom in social media usage and hundreds of high street brands collapsing under the strain, are we entering the era of the small business?

What is site architecture and how can it help your SEO? We’re here to help bust the jargon and get to the core issues.

Digital PR is a marketing strategy start-ups can use to reach specific audiences who may find their products or services of interest whilst also improving SEO and gaining brand awareness.

Google has recently announced two new link attributes, ‘sponsored’ and ‘ugc’. These new attributes are to join ‘nofollow’ in providing additional ways to identify to Google Search the nature of particular links.

Attention spans are short and average content is rife, yet we often see brands putting out mediocre content that has clearly been written for SEO purposes only; there is no thought around what their audience might actually want to read.

We’ve put together a guide on how to set up Google My Business and some tips for maximising your brand’s potential for reviews on GMB.

All of the sources in this article provide good quality stock imagery that will add interest and visual value to your websites, social media feeds and business marketing materials.

To make sure you stay ahead of the curve, it’s important that you are planning ahead whilst making sure your team understands the core vision of the company.

It’s important that your website gives a good first impression and doesn’t send customers looking elsewhere.

Europe is now protected by the world’s strongest data protection rules and regulations. But are these regulations helping or hindering our online experience?

The key for a successful business is to find opportunities to combine digital and print marketing efforts for a cohesive brand experience.

Both Wordpress and Squarespace have their virtues, both have their weaknesses and both will give you excellent websites. But which one is right for your business?

While we strongly advise that you do use a professional when possible, here are a few tips on improving your own photography first.

We are human. We all share a basic set of needs and interactive behavioural habits that need to be honoured when designing a website. A truly human-centric website will be easy to use and designed to anticipate our actions and needs as people.

Help more people find your business by connecting your Facebook business page to your personal profile. There are 2 ways to do this.

Whether you’re having your first ever website built or you’re updating your existing site, you need a professional copywriter.

While a topic of concern for some, outsourcing projects is the only way forward for those businesses that simply don’t have the time or the know-how to nail the creative side of development and can’t afford to take on full-time staff with the level of expertise needed.

The fewer bells and whistles a website has, the more appealing we find it, as another of the findings from Google’s study shows.

For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy-to-use package.