Changes you can make to your website and digital marketing to increase online sales and build brand trust.

The storm will pass… but the world will be a different place. How can brands make sure they thrive in a post-pandemic world? 

Inaction helps no one. This is part one of our two-part article on brand and marketing in the time of Coronavirus and post-pandemic.

With the spread of coronavirus across the country, how should small businesses respond? We take a look at the best brand responses we’ve seen on social media so far and the strategy your business should be taking during this crisis.

The list of social media’s benefits, from connecting like-minded communities to growing international businesses, is long. However, even with its numerous benefits, it can be overwhelming and cause for stress for many of us.

Instagram can be a powerful visual marketing channel for B2B businesses. There are now more than 25 million business profiles on the platform and 8 out of 10 people follow a business account.

With new platforms come new business opportunities. New ways of reaching potential clients develop and for businesses a chance to boost sales and increase brand awareness. Don’t get left behind.

It’s no secret that social media can be used for B2B just as effectively as it can for B2C but that’s not to say it’s easy. But, if you want to do it right and you want social media to work for your business avoiding the obvious mistakes is a good place to start.

If you’re still feeling slightly wary about opening up to your audience, here’s why you should be using behind the scenes content.

Many would say that success is found in demonstrable ROI, and they’re not entirely wrong there. But is it all about leads and revenue? The short answer is no. There’s more; so much more.

You might be surprised to learn that many businesses are indeed wasting their time with social media, but it’s not necessarily for the reasons you might expect.

All of the sources in this article provide good quality stock imagery that will add interest and visual value to your websites, social media feeds and business marketing materials.

In this post we will guide you through the process of setting up your social media profiles and transforming them from the forgettable to the compelling.

Time is short. Attention spans are shorter still. So how do brands make sure they capture the attention of their customers in this fast-scrolling, screen-addicted landscape?

Around 80 new businesses are set up every hour in the UK. That’s a lot of competition, so making sure yours stands out is crucial.

More and more businesses are starting to outsource their social media marketing to marketing agencies but what are the true advantages of this?

Social media for business has one ultimate goal: to transform your target audience into paying customers. But how do you get them on board in the first place?

We’ve outlined our social media security best practices to help you maintain firm control of your business accounts at all times.

You need to know how to use social media properly and stay on top of best practices if you want it to impress your customers and yield a strong ROI