The latest research shows that people are 70 per cent more likely to remember a brand they see in print compared to online. 

The key for a successful business is to find opportunities to combine digital and print marketing efforts for a cohesive brand experience.

Around 80 new businesses are set up every hour in the UK. That’s a lot of competition, so making sure yours stands out is crucial.

More and more businesses are starting to outsource their social media marketing to marketing agencies but what are the true advantages of this?

Social media for business has one ultimate goal: to transform your target audience into paying customers. But how do you get them on board in the first place?

We’ve outlined our social media security best practices to help you maintain firm control of your business accounts at all times.

Both Wordpress and Squarespace have their virtues, both have their weaknesses and both will give you excellent websites. But which one is right for your business?

You need to know how to use social media properly and stay on top of best practices if you want it to impress your customers and yield a strong ROI

The best designers and marketers are also storytellers and the most successful businesses create a narrative for their brand that their customers find impossible to turn away from. 

While we strongly advise that you do use a professional when possible, here are a few tips on improving your own photography first.

The average person will spend 2 hours on social media every day, and the biggest social media channels have become powerful marketing tools for business.

Here are the biggest do’s and don’ts to make sure your festive campaign succeeds

You can use up to 280 characters per tweet, but do you need to?

British entrepreneurs are up to 10% more likely to start a business in January than in any other month. A strong brand is crucial to set you apart.

We are human. We all share a basic set of needs and interactive behavioural habits that need to be honoured when designing a website. A truly human-centric website will be easy to use and designed to anticipate our actions and needs as people.

Knowing who you are talking to is one of the most basic necessities for any successful business. Once you know exactly who your audience is and what they like, you can start reaching out to them in a way that truly resonates.

Help more people find your business by connecting your Facebook business page to your personal profile. There are 2 ways to do this.

Here we explore the true cost of amateur branding, and the reasons why you shouldn’t take the risk.

The idea of growing an audience into the thousands seems near enough impossible, especially when there are so many other boxes to tick on the to-do list. However, it’s important to remember that thousands of followers does not mean thousands of sales.

According to social media trainer and speaker Laurel Papworth these are the six most common reasons businesses give for not needing social media…