When setting up a business, strategic positioning, professional branding and effective marketing are no longer optional extras – they are essential for growth.

From giving away valuable retail space to website closures, we’ve rounded up our favourite anti-Black Friday campaigns for you to take inspiration from.

Join us as we deep dive into the gravity of the words from BrewDog’s ex-employees, discovering ten hidden branding lessons that every brand can learn from.

Changes you can make to your website and digital marketing to increase online sales and build brand trust.

Building a brand that matters to customers is one of the most powerful ways a business can differentiate itself from its competitors and gain their trust.

The storm will pass… but the world will be a different place. How can brands make sure they thrive in a post-pandemic world? 

Inaction helps no one. This is part one of our two-part article on brand and marketing in the time of Coronavirus and post-pandemic.

JustPark make parking easy for drivers – whilst helping parking owners and operators (of all shapes and sizes), optimise and repurpose their under-utilised parking real estate.

When done right, client gifts can lead to more meaningful relationships as well as increased business. But, when done badly, they can ruin all the hard work you’ve put into building a good rapport. The best gifts keep your business front of mind (for good reasons) every time your client uses them.

LinkMeUp Buddies is on a mission to support vulnerable people to lead their lives as they wish and to challenge barriers that prevent individual choice and fulfilment.

Digital PR is a marketing strategy start-ups can use to reach specific audiences who may find their products or services of interest whilst also improving SEO and gaining brand awareness.

Attention spans are short and average content is rife, yet we often see brands putting out mediocre content that has clearly been written for SEO purposes only; there is no thought around what their audience might actually want to read.

If you’re still feeling slightly wary about opening up to your audience, here’s why you should be using behind the scenes content.

Many would say that success is found in demonstrable ROI, and they’re not entirely wrong there. But is it all about leads and revenue? The short answer is no. There’s more; so much more.

Choosing the right colours for your logo and branding will help your business connect with your audience and grow exponentially; choosing the wrong colours will do the exact opposite.

All of the sources in this article provide good quality stock imagery that will add interest and visual value to your websites, social media feeds and business marketing materials.

There is often no real distinction between brand and branding, a common yet sizeable mistake that could cost a business its potential success.

If there is anything that helps you connect with your target audience, it’s ‘clarity in purpose and laser focus on what you want to achieve’.

To make sure you stay ahead of the curve, it’s important that you are planning ahead whilst making sure your team understands the core vision of the company.