The storm will pass… but the world will be a different place. How can brands make sure they thrive in a post-pandemic world? 

Inaction helps no one. This is part one of our two-part article on brand and marketing in the time of Coronavirus and post-pandemic.

Digital PR is a marketing strategy start-ups can use to reach specific audiences who may find their products or services of interest whilst also improving SEO and gaining brand awareness.

Google has recently announced two new link attributes, ‘sponsored’ and ‘ugc’. These new attributes are to join ‘nofollow’ in providing additional ways to identify to Google Search the nature of particular links.

Attention spans are short and average content is rife, yet we often see brands putting out mediocre content that has clearly been written for SEO purposes only; there is no thought around what their audience might actually want to read.

Time is short. Attention spans are shorter still. So how do brands make sure they capture the attention of their customers in this fast-scrolling, screen-addicted landscape?

The latest research shows that people are 70 per cent more likely to remember a brand they see in print compared to online. 

Around 80 new businesses are set up every hour in the UK. That’s a lot of competition, so making sure yours stands out is crucial.

The best designers and marketers are also storytellers and the most successful businesses create a narrative for their brand that their customers find impossible to turn away from. 

While we strongly advise that you do use a professional when possible, here are a few tips on improving your own photography first.

Here are the biggest do’s and don’ts to make sure your festive campaign succeeds

Knowing who you are talking to is one of the most basic necessities for any successful business. Once you know exactly who your audience is and what they like, you can start reaching out to them in a way that truly resonates.

Whether you’re having your first ever website built or you’re updating your existing site, you need a professional copywriter.

While a topic of concern for some, outsourcing projects is the only way forward for those businesses that simply don’t have the time or the know-how to nail the creative side of development and can’t afford to take on full-time staff with the level of expertise needed.

Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group.

Writing a blog can be an incredibly important part of any business marketing strategy, especially if you want to stand out as a thought-leader in your market.

No matter the size of your organisation the new year is a great time to implement changes to your business. It’s the ideal time to take a look back over the past 12 months and assess what’s working, what’s not and what can be improved.