Whether you’re having your first ever website built or you’re updating your existing site, you need a professional copywriter.

While a topic of concern for some, outsourcing projects is the only way forward for those businesses that simply don’t have the time or the know-how to nail the creative side of development and can’t afford to take on full-time staff with the level of expertise needed.

If you want to build a business that extends beyond the simple products/services you sell you need a strong brand. And, part of communicating that brand to the outside world is your visual business branding.

62% of people turn to social media when deciding whether to make a purchase from a brand, according to a 2016 study by the Chartered Institute of Marketing (CIM).

Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group.

Research by Mailigen shows that 89% of marketers use email as their primary channel for lead generation, so inboxes are getting crowded. Good design will make sure yours stands out.

The fewer bells and whistles a website has, the more appealing we find it, as another of the findings from Google’s study shows.

Writing a blog can be an incredibly important part of any business marketing strategy, especially if you want to stand out as a thought-leader in your market.

For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy-to-use package.

We realise that, with almost every aspect of our lives and businesses being run digitally now, it might sound odd that physical stationery is still so influential, but it is. And here’s why…

No matter the size of your organisation the new year is a great time to implement changes to your business. It’s the ideal time to take a look back over the past 12 months and assess what’s working, what’s not and what can be improved.

Rebranding is a big decision, not to be taken lightly. Change can help drive growth, provide flexibility and present opportunities but it’s easy to get caught up in the ideologies of a rebrand before all facts and consequences have been taken into account.

A few of the most important questions potential clients ask us when they visit for the first time, and we encourage you to do the same if you want to find the designer that’s right for you and your business

Throughout your presentations and official documents you are communicating your level of expertise, talent, and professionalism. If your visual standards are low, your audience may well assume that you have cut corners elsewhere.  

It’s important to note the direct and indirect benefits that good design can have upon a business from brand awareness right through to conversions and scalability.

Do you as the client decide on a budget or does the agency lead with what they think you need?

A logo is a vital part of your company’s visual identity, an avatar if you will. A potential client’s first perception of your brand, and your most identifiable asset and even the biggest brands in the world continue to improve their iconic marks.