Driving success with JustPark
JustPark make parking easy for drivers – whilst helping parking owners and operators (of all shapes and sizes), optimise and repurpose their under-utilised parking real estate.
The company has gone from strength to strength, from starting out by helping people park on underused driveways around sports stadiums, to where they are today providing easy access to 1.4million parking spaces across the UK – JustPark is now one of the most loved parking apps.
The app and website provides drivers with real-time information on availability, restrictions and price for 1.4 million parking spaces across the UK. They now help over 3.5m drivers park across over 45,000 locations around the country, with one car parked every 2.9 seconds using the JustPark app.
As city populations grow, travel is becoming increasingly difficult and over 23% of car journeys involve some kind of parking pain – that’s roughly 190 million trips a month – with drivers suffering from both uncertainty (availability, prices, restrictions) and inconvenience (full car parks, slow payments, unfair fines) on a daily basis.
JustPark, are on a mission to make parking easy…
Funding success
JustPark Founder and CEO Anthony Eskinazi left Deloitte to set up the company when he was only 23, and ran the business by himself until 2011. The initial website simply matched drivers with spare parking spaces outside people’s houses. In 2011 JustPark secured investment from BMW iVentures. The team quickly grew from 2 to 20 employees between 2013 and 2014 and they began expand their parking locations to include churches, hotels and businesses.
In 2014 the company launched the world’s first in-car parking app in partnership with Mini. And, in 2015 they closed a record-breaking £3.7m crowdfunding round and won Richard Branson’s #VOOM competition.
Between 2015 and 2018 JustPark grew exponentially, the team approached 70 members and number of users surpassed 2.3 million. After extending their offering to some of the biggest names in property and hospitality (Marriott, JLL, BT, Hilton) the platform was also adopted by an increasing number of local authorities, surpassing 12 councils.
Since 2015 JustPark have raised twice more and this year saw them raise over £7m through crowdfunding platform, Crowdcube from over 4,200 investors.
A winning campaign
We helped formulate a campaign strategy that clearly demonstrated JustPark’s previous success, their enthusiasm for the future, and the understanding of their market and the way the world is changing. We brought this strategy to life with an engaging email campaign that spoke to the hearts and minds of investors and produced memorable infographics that got straight to the point with standout statistics.
The campaign was a huge success. JustPark raised £1m in under one hour and £5.5m in the first 48 hours during the pre-registration period alone.
“We have an even bigger role to play; the mobility revolution underway needs infrastructure and our network building capabilities can help these models accelerate their adoption rates and growth”
What’s next for JustPark?
The sharing economy is a growing rapidly, with the likes of Uber and AirBnb leading the way. For businesses like JustPark this means great opportunity and an audience that is already accepting of the sharing concept.
Looking to the future, JustPark’s mission is ‘to optimise and repurpose space, ensuring people can make smarter, seamless and sustainable transport decisions’. As the business grows they are realising the potential in new markets and finding innovative ways to make use of their platform to improve modern transportation globally.
You can learn more about JustPark via their website: www.justpark.com
Or, download the JustPark app.
You can also follow their journey on their social channels: @justpark
Crowdfunding is a great way to raise both funding and awareness for your business venture. Whether you’re just starting out or you’re growing and ready to take things to the next level, crowdfunding can help you make your dream reality.
We are proud Crowdcube partners. Together, it is our mission to fuel a new generation of businesses who want to leave a mark on the world. Our team help you challenge the status quo with new thinking and big ideas. Your strategic brand partners from the beginning.
