BRANDING AND MARKETING NEWS, INSIGHTS AND ADVICE
As consultants, we talk with business owners on a daily basis, helping solve a plethora of communication challenges that growing a business presents. We approach every client with the mindset of finding a solution that is best for their business and unique challenges. Function, then form. Not all solutions need re-inventing; sometimes tried and tested applications just need tweaking to match a specific project or brand.
Brand and marketing in the time of Coronavirus
Inaction helps no one. This is part one of our two-part article on brand and marketing in the time of Coronavirus and post-pandemic.
Why social media for B2B is about more than just lead generation
Many would say that success is found in demonstrable ROI, and they’re not entirely wrong there. But is it all about leads and revenue? The short answer is no. There’s more; so much more.
Is social media a waste of time for your business?
You might be surprised to learn that many businesses are indeed wasting their time with social media, but it’s not necessarily for the reasons you might expect.
6 Reasons why you should be outsourcing your social media marketing
More and more businesses are starting to outsource their social media marketing to marketing agencies but what are the true advantages of this?
The 5 purposes of great social media content
Social media for business has one ultimate goal: to transform your target audience into paying customers. But how do you get them on board in the first place?
Top 10 social media Dos and Don’ts for business
You need to know how to use social media properly and stay on top of best practices if you want it to impress your customers and yield a strong ROI
Does my business really need social media?
62% of people turn to social media when deciding whether to make a purchase from a brand, according to a 2016 study by the Chartered Institute of Marketing (CIM).