TapTrip: Taking the corporate out of corporate travel
BRAND / MARKETING STRATEGY
LOGO DESIGN / VISUAL ID
BRAND GUIDELINES
COPYWRITING
ART DIRECTION + DESIGN
SOCIAL / MARKETING
WEBSITE / PLATFORM DESIGN
“We (TapTrip) we love hug, their approach to creativity & collaboration just feels easy and seamless & they are the most delightful bunch of people. We have now worked with them on 4 projects, with 2 more on the way - and each time the level of creativity blows my mind and everyone else’s who sees it. 5 stars and 5 heart emojis from us”
“Our new creative clarifies our position within the travel market as a valued tech partner to travel management companies. We don’t sell direct to corporates, we provide TMCs with a business travel tool – which is neither overdeveloped nor overpriced – that helps them target, and cater for, the lucrative SME market and the Millennial and Gen Z travellers that work within it” — TapTrip”
Say hello to the future of corporate travel
With more of us travelling for work than ever before, the corporate travel market has grown tremendously over the last five years. The UK spends $50bn on business travel each year and 9% of Millennial and Gen Z workers wouldn’t accept a job that doesn’t let them travel. But the technology was stuck in the past, until now.
We met the founders of TapTrip as they were embarking on their journey to take the corporate out of corporate travel and we’ve worked with them since to do exactly that. The team grew up in the travel tech industry, think Skyscanner and booking.com, so they know firsthand where the problems lie. They’ve brought together some of the best minds in tech and travel to solve those problems and create a better travel management experience for all.
TapTrip were tearing up the rule book of what corporate travel is all about so they needed a brand experience that did the same.
We took the existing TapTrip logo and reimagined it. We explored a range of typefaces, eventually settling on a clean, bold type that captures both the seriousness and playfulness of the brand and platform. We took the existing swoosh and brought it into the future. The new shape we arrived at also provided us with a strong way to extend the visual identity across multiple touchpoints.
The TapTrip site was designed to bring an immediate sense of fun and excitement to its users. The bold shapes and colours, extensions of the TapTrip logo, bring the brand’s personality to the forefront and remove any doubt that this is just another travel tech startup. The combination of bright, quirky imagery with shots of the three founders sliding through lobbies on hotel luggage carts, brings the brand to life in a way that boldly sets them apart from others in their industry.
