Rowen & Wren: A life more beautifully lived
ART DIRECTION + DESIGN
COPYWRITING
SOCIAL / MARKETING
“We have worked with (hug) for the past 6 months and we have found them to be nothing but helpful, efficient and reliable. As a small business they have rapidly become a hugely important resource that we would find very hard to replace, we highly recommend their services. ★★★★★”
Rowen & Wren is a thoughtfully sourced collection of distinctive homewares. They focus on eclectic design, muted colours and simple functionality that means everything they sell sits as comfortably in an urban loft as a country retreat.
After years working in retail and design founders Lucy and Graeme launched Rowen & Wren in 2011. They have since grown a thriving community around their ‘a life more beautifully lived’ ethos. We work closely with the growing team at Rowen & Wren, assisting in managing their social channels, producing creative written content for their blog and managing genuine influencer marketing campaigns.
100%
Increase in followers without paid advertising
44x
Return on ad spend with Facebook and Instagram ads
+64%
Increase in website traffic from social media
90k+
Weekly reach
our
strategy
Rowen & Wren is the perfect example of a brand built beautifully. Each and every detail is carefully thought through and the customer always put at the heart of everything they do. To grow the brand on social we maintained their well-crafted tone of voice and spoke to their community about topics they truly cared about. We asked questions and engaged in conversation in order to give the brand a wider voice.
The results: a loyal community and a strong ROAS
influencer
campaigns
For Rowen & Wren, working with influencers doesn’t mean sending out gifts to anyone who fits a mould. It’s about collaborating with creatives in their community who they know share their passion for a life more beautifully lived. By digging deep into their online world and reaching out to potential partners, we have built a number of ongoing relationships with people who truly understand their way of communicating and always go above and beyond when it comes to creating content.
brand
+ sales
Rowen & Wren deeply understand the importance of long-term thinking when it comes to building a successful brand. We work closely with their brilliant in house team to bring together beautiful imagery and powerful words with clever targeting and budget management. This powerful combination allows them to significantly increase traffic to their site and encourage new visitors to explore, as well as increase sales for a very low cost per purchase. Ads are designed to feel organic and natural within viewers’ feeds so as not to lose the charm of the Rowen & Wren brand.
