MONC: Bringing sustainable eyewear into view
Paid social media, marketing consultation
Launched in London in 2016 by Freddie Elborne, MONC make eyewear that’s crafted with care and consideration for both the wearer and the planet. The brand represents a new era in which quality, provenance and ethical production are of the same importance as the aesthetics of the finished item. Each frame takes inspiration from creative districts from around the world, seeking out the journeys of the independent designers and makers who share a collective passion for design, sustainability and craftsmanship. We work with Freddie and his team on a regular basis guiding marketing decisions and managing their paid social media advertising.
our strategy
MONC is a brand that’s been purposefully crafted with both community and exquisite design at its heart. When we began working with the team to grow the online side of the business, it was important that the balance was struck between brand and sales. We made sure that each ad reflected the brand’s high quality reputation and personable tone of voice whilst also encouraging people to visit the site and make a purchase. We analysed previous campaigns and organic engagements to workout what mattered to MONC’s audience. This gave us valuable insight around which we could craft engaging creative and build unique audiences that would outperform previous attempts.
The results: a more successful April than the previous year, despite not being able to attend physical events due to COVID-19
79%
Increase in new site users
40,000+
Weekly reach
51%
Increase in time spent on site
83%
Decrease in cost per purchase
“Working with (hug) has been great from the outset. Katherine and her team put their 100% attention into the work they’re doing and execute in a methodical and strategic way. I would highly recommend working with (hug), it can often feel like you are the only client.”
