I asked Lou to design some new folder style brochures for us, and am very pleased with the outcome. Lou properly took on board our brand guidelines unlike some designers who don’t always bother to read the guidelines properly. Another way in which Lou differed was that when I gave him the wording I intended to feature in the folder, he immediately asked me to cut it down substantially. It was a challenge to do this, but being succinct helped to create a more compelling brochure. And it was Lou’s idea to incorporate icons – something that has worked well. As a result of Lout’s direction and input, we’ve ended up with a far better folder than we would have had if a less effective designer had led the project.