Simply put Lou offers the perfect professional and creative client experience.
Lou and the team at (hug) have been amazing, they understood the aims of our project and the social value we are trying to deliver. They shared our vision and made it a reality and gave 100% to help us achieve out deadlines whilst maximising the funding we had available. The feedback we have received from our customers and funders demonstrates how well the LinkMeUp site works both functionally and aesthetically. We have no hesitation in recommending (hug) to any potential new customers.
After 3 years of running our company, our branding felt tired and no longer reflective of the quality of our work. We needed a total reworking of our visual identity. We have a lot of high quality images and video from our production work. Lou took this and weaved it all together, designing a new logo, business cards, website +++
It's hard when you run a small business to hand over control and say goodbye to the way you have previously done things. At every stage Lou talked to us about our needs, how we worked and what we wanted our clients to experience, he then gave us a considered response with two or three different routes to explore.
We felt in control of the process at every stage, but overwhelming trusted Lou's judgement.
He goes beyond designing something that looks nice, instead (hug)'s work is a blend of functionality and aesthetics that reflects our work creating beautiful things, matched with technical knowhow.
I have already recommended Lou to other people and I will continue to do so. He can take a project and work on both the small scale and bigger picture simultaneously. He's also a great guy. Look no further!
In setting up Copper Tree Consulting Ltd I wanted our brand to reflect a new kind of HR to our clients. Lou immediately understood what I wanted to achieve as an initial logo and website outline. I am totally wowed by the final results (which were achieved for a very reasonable price and on a super-quick timeline). I have no doubt that the business cards, logo, watermark and website that reflect us so well, will set us up for success going forward and I look forward to continuing to work with the team to evolve and grow the ideas that have been sparked so far! I can't recommend (hug)london highly enough.
Having been recommended by a good friend to Lou, I have asked Hug London to design my practice identity and all touch points I required to get started in my new business. Lou is attentive and understands what inspires customers to a starter business like mine. His professional/helpful suggestions and ideas have opened up my own thoughts in terms of how I would like to reach out to further customer range over a period of time.
Lou is just a joy to work with and I have no hesitation to recommend him to my network.
Having recently asked Lou to design some Marketing collateral for my new office in SE1. I was very grateful he was able to assist and within budget.
Lou listened to the brief and challenged my ideas which led to the right type of collateral being produced in the right format for my target audience. He offers a very personal approach, checking in, asking my thoughts and views along the way. He also offers gentle encouragement on 'the next step'! He was available when needed and worked quickly and to the time scales he set.
I'm really impressed with the work, so much so that he is now connected to our new Business Development Manager to discuss campaigns for our other 3 offices along side ideas for other marketing and branding campaigns. He really knows his onions. I Highly recommend him. Very impressed.
I asked Lou to design some new folder style brochures for us, and am very pleased with the outcome. Lou properly took on board our brand guidelines unlike some designers who don’t always bother to read the guidelines properly. Another way in which Lou differed was that when I gave him the wording I intended to feature in the folder, he asked me to cut it down substantially. It was a challenge to do this, but being succinct helped to create a more compelling brochure. And it was Lou’s idea to incorporate icons – something that has worked well. As a result of Lout’s direction and input, we’ve ended up with a far better folder than we would have had if a less effective designer had led the project.
Here at Wonderful Content, we call team(hug) the 'paper ninjas'! They combine great design skills and a wealth of print experience to bring ideas to life with both imagination and craft. We have been delighted to work with (hug) on several projects and wouldn't hesitate to recommend them.
I worked with Lou for over a year creating toolkits for a global brand in its infancy. Lou's support and advice was second to none. He could always be relied on to produce fantastic work that brought to life the brand and its strategy in a beautiful and logical way.
His project management skills were highly valuable, often working to tight deadlines and supporting our team throughout the year. Lou listens and takes the time to understand the problem in hand, always working towards finding the correct solution rather than the fastest one. He is calm, positive and hands-on - an absolute pleasure to work with.
When I asked Lou if he could help me, as I was starting my own Structural Engineering Practice. I envisaged that he would design me a logo and perhaps a letterhead. Instead, Lou produced my logo, my business card, my letterhead, my report template, my invoice template, my email signature and my website, ensuring a consistency of style and feel across all platforms. Lou doesn't sweat the small stuff, he sweats the minutiae.
From our first meeting, he listened to what I wanted to say to my existing and potential clients and established what It is that is important to them. He has worked weekends and evenings to get designs to me and in fact, it Is him that chases me for information - never the other way around. I am delighted with the work that Lou has done for me and would have absolutely no hesitation in recommending him to anyone thinking about refreshing or replacing their current graphics or branding. Thank you so much Lou for all your hard work.
(hug)london have done an outstanding job reworking Coformance's Onesight branding. I was amazed at how quickly they understood the essence of the product and its unique features and translated that into very strong creative output. The results way exceeded my expectations. In addition, they are great to work with: they are firm without being pushy, flexible around our constraints and very helpful with their suggestions. I have no hesitation in recommending them.
Awesomely creative and efficient is the phrase that comes to mind when I think about (hug)! I had the pleasure of working with (hug) for one and a half years whilst at Giorgio Armani. It's refreshing to have partners you can rely upon to deliver creativity, with incredible attention to detail – within tight deadlines. I hope we get to work together in my next role!
Lou is a fantastic creative partner to work with. His attention to detail is amazing and he has an unwavering dedication to deliver great work. I always know a brief will be safe in Lou's hands and always find it a pleasure to work with him.
Lou has been great to work with over the last four years. Whilst re-branding and developing Amberth he intuitively understood and embraced our concerns as a growing business and created a brand we are proud of. A brand that enables us to approach new sectors with confidence and professionalism. We would recommend Lou without hesitation.
Farah has a well established, renowned heritage but over time our brand identity had become disparate. We worked with (hug) to revitalise the Farah brand and establish a uniform/consistent guide that helped build strong brand awareness, enabling customers rediscover the distinct look for themselves. I’ve worked with Tom and team across several projects and can honestly say they are exceedingly nice people to work with!
(hug) created a sexy and functional brochure, perfectly in line with the branding of my company. They were great to work with and we have received great response to all their marketing and packaging work.
After seeing several pitches from different companies we chose (hug) to do the branding for our new start-up company as they just seemed to get what we needed straight away. Their research into our market was thorough and relevant and design ideas were really inspiring. Every stage of the development process was well managed with just the right amount of choice and discussion and the excellent quality of the work and the service we received made the whole experience really good value for money. (hug) have been very easy to work with over the years – they have a relaxed yet totally professional approach and a great design aesthetic and I would highly recommend them..
Over the last ten years Tom and team have always demonstrated a complete understanding of the Amanda Wakeley brand, through development of our catwalk invitations for London Fashion Week to printed lookbooks. Tom has impressed us with his attention to detail and his understanding of our Lifestyle Luxury positioning.
His relaxed personality has meant he is a fun to work with and we have always been confident that he will deliver a job to the highest level on time.
Tom and team worked on the design of our multiple fashion brand store and was hands on with the build. The design is both innovative and practical. Thanks to (hug)'s fantastic hands on approach, all work was completed on time and on budget & we are delighted with the outcome. The guys were a pleasure to work with, able to accommodate our many & varied requirements for the store; nothing was too much trouble. The finished result is of the highest possible standard. We would be delighted to work with (hug) again and highly recommend them to anybody.