Mariko Ponczeck

Brand Strategist

Mariko is a brand strategist with nearly a decade of experience gathered from working with renowned branding agencies and independent companies alike. Her past clients include Issey Miyake, Flat Iron Steak Co, Citigroup, Lufthansa and Städel Museum. Other formative roles she held include the London City Incubator, Peggy Guggenheim Collection, Venice, and Süddeutsche Zeitung Magazin, Munich.

Mariko teaches at Viadrina University (Frankfurt/Oder) and has repeatedly taught at London universities as a guest lecturer, including Central Saint Martins and Hult Business School.

From working with the best agencies and experts in their field, Mariko has distilled a successful brand formula to build powerful brands. Building a brand strategically from the ground up allows you to align all elements of your business with the overall aim of your business, one of the success criteria for powerful brands. The process typically includes context & status quo analysis, strategy definition, creative development & design framework, and implementation & activation.