Lou Swaine

Founder and Creative Director

Lou specialises in communicating, visually. It is both his mission and passion to help small and medium business owners showcase their business and stand out in today’s crowded markets. With over 25 years experience in the design industry Lou is uniquely good at creating, evolving and applying a core idea/design across any touchpoint. Typically there is a clear divide between creators, implementors and project managers — Lou bridges that gap. He is as creative as he is technically proficient, whilst able to logically manage and deliver any size project.

Prior to co-founding (hug) Lou led the team responsible for delivering arguably the largest project on the planet — the look and feel for the London 2012 Olympic and Paralympic Games. The project spanned 3.5 years (at FutureBrand, London) and included designing and producing various collateral including 2012 tickets, field-of-play, retail designs and more than 100 toolkits detailing brand application.

Lou's portfolio includes: Arcelor Mittal; Armani; Barclays; British Airways; Canon; Columbia Tristar; Disney; Foreign Office; Hamleys; Japan Airlines; Kenwood; London 2012 Olympic and Paralympic Games; Nestle; Nissan; Omega; Philips; Sainsbury’s; Sony; Toyota; UEFA; Unilever; Visa.