“I don’t have time to set up and manage social media, and I wouldn’t know where to begin even if I did…"
"…plus I’m pretty sure I can’t afford to pay for it. Is it really that important?”
For us, the quote above summarises the three most common mindsets and misconceptions that stand in the way of many businesses leveraging social media to help market their products or services:
We’re here to help change these misconceptions and help businesses launch, maintain and measure their social media efforts.
An incredible 62% of people turn to a brand’s social media channels before deciding whether or not to make a purchase*. This means that if you don’t have any active social media accounts, you risk losing a huge chunk of revenue.
Drives website traffic
Through publishing useful, sharable information and content on your social media channels you can generate a significant stream of new traffic to your website through social channels.
Builds brand awareness
90% of marketers say that their social media activity generated more exposure for their businesses*, which is a very strong indicator of the value of this type of marketing. As you’re sharing great content and communicating with influencers, you’re making your business more and more visible.
With more than 25% of the planet now using social media, investing in a social strategy is the single best way to future-proof your business for the years ahead. No, it’s not free (as it takes time to build and engage an audience effectively) but social media marketing typically costs less than traditional marketing, much less.
The biggest issues faced by business owners when it comes to social media is the time it takes to manage accounts and not seeing any direct ROI. We can take over the day-to-day management of all of your social media accounts from updating profiles to posting new content and running campaigns.
We can also provide you with monthly performance reports showing the direct effects your social media activity is having on your business performance as a whole, with 6-monthly and yearly reviews to help analyse strengths and weaknesses and make improvements.
Here at (hug) we don’t believe in simply going through the motions and box-ticking. When it comes to our social media services, our primary focus is ROI and making sure small businesses don’t miss out on the benefits professional social media activity can bring.
We work across Facebook, Twitter, LinkedIn and Instagram, and we can help you begin or improve your marketing efforts on these channels. Our specific channel audit will assess the strengths and weaknesses of what you already have set up, and help you decide which channels you should be using to further grow your business. This will also ensure you’re not using any channels that are inappropriate or ineffective for your unique business needs.
Once we know which channels you need to be using, we can take over the process of setting up your accounts on Facebook, Twitter, LinkedIn and Instagram, and optimising them properly. This is one of the key areas businesses find most daunting and time consuming, so we’re here to lighten the load and get everything working as it should be.
As an essential part of the setup process, your social media branding and artwork is what your followers will see first, so it’s got to look good. We will help make sure your branding is consistent across all channels, and give your social media profiles a professional, engaging presence with bespoke artwork and assets.
Simply setting up social media accounts and posting content isn’t enough. To maximise followers, brand awareness and brand authority, businesses need to be constantly communicating with relevant industry influencers. We can help you identify the most relevant influencers for your brand and manage all communication with them across your social media profiles on your behalf.
We’re an integrated, full service agency, so we don’t just stop at social media. Every element of your brand and marketing strategy is interlinked, so it makes sense to look at the bigger picture to ensure everything remains consistent and you get the best overall ROI.