Brand Identity

  • Do you need a brand identity that resonates with your customers?
  • Do you have multiple customer touch points but no consistent message?
  • Do you need a professional image which extends beyond just a logo?
  • Do you already have a brand but want to give it a refresh?

Your brand is your identity. The message you send out to your customers. It has to be unique. It has to be memorable and it has to be ‘you’.

A well-considered brand combines your business visions with great visuals and a strong voice to communicate with your target market – otherwise known as the three V’s. If you get it right, your brand will naturally encourage understanding, engagement and trust from your customers. If it’s wrong or inconsistent, you could be sending out all the wrong messages to the wrong audience.

The SME market is a crowded one, so if you’re launching or relaunching your business and want to stand out from the crowd for the right reasons, give us a call or drop by our London branding agency; our studio is nestled in the heart of Shoreditch, and the kettle is always on. Together we'll make sure your small business brand is powerful, consistent and professional. Your identity is everything.

Our branding services include:

  • Brand strategy and positioning
  • Brand identity design / development
  • Message and tone-of-voice
  • Brand guidelines/toolkits


Logo design

Creating a logo from scratch is the seminal moment for your brand. It requires consideration of your values, your aspirations, colours, the nature of your business, the market and a myriad of other factors that all conspire to create a successful and memorable logo.

Contact us to discuss creation of your logo.

Logo refresh

Times change, products change, markets change. As such it’s necessary to ensure your logo is not only up to date and reflective of current trends, but also that it’s still relevant to your business or product.

Contact us to discuss redesigning your logo.

Brand identity

Great branding evokes an emotion within your customers. If you’re using different colours on different social media platforms, or different typefaces across your blog posts, you’re going to have one confused audience. Keeping it consistent is essential for building trust, familiarity and reputation for your business, and ultimately generating conversions and making some money.

Contact us to discuss creating your brand identity

Small usage

Do you look just as good on the small screen? With mobile internet usage outpacing desktop, creating a logo which is versatile and legible both in large and small format is essential in today's digital world.

Contact us to discuss your small usage logo requirements.