Brand Guidelines

  • Do you want to keep your branding strong, consistent and undiluted?
  • Do you need to explain to third parties how to apply your branding consistently?
  • Are you keen to avoid confusion when creating different marketing materials?

With branding, consistency is key. The moment you lose consistency, you risk confusing your customers and losing credibility, so you need to make sure third parties know how to apply your branding properly.

Brand guidelines or style guides are like rulebooks for your brand that third parties can refer to. They cover every aspect of your branding from the correct positioning of your logo to font names and sizes, colour palettes, business ethos and tone of voice.

Without these guidelines you could find yourself wasting precious time asking third parties to amend artwork, or explaining to puzzled customers that you haven’t undergone a sudden rebrand. It happens. Really.

Not sure how to put your brand guidelines together, or how much detail you need to go into? That’s what we’re here for. We're the affordable, SME-friendly branding agency in Shoreditch, London, and we're good to go on your next project.

Get in touch with us and we’ll make sure nobody messes with your style.

Our branding guideline services include:

  • Brand guidelines/design manuals/toolkits (1–1,000pages)
  • Internal sales documentation
  • Interactive PDF documents/micro-sites
  • Content writing
 

Logo design

Creating a logo from scratch is the seminal moment for your brand. It requires consideration of your values, your aspirations, colours, the nature of your business, the market and a myriad of other factors that all conspire to create a successful and memorable logo.

Contact us to discuss creation of your logo.

Logo refresh

Times change, products change, markets change. As such it’s necessary to ensure your logo is not only up to date and reflective of current trends, but also that it’s still relevant to your business or product.

Contact us to discuss redesigning your logo.

Brand identity

Great branding evokes an emotion within your customers. If you’re using different colours on different social media platforms, or different typefaces across your blog posts, you’re going to have one confused audience. Keeping it consistent is essential for building trust, familiarity and reputation for your business, and ultimately generating conversions and making some money.

Contact us to discuss creating your brand identity

Small usage

Do you look just as good on the small screen? With mobile internet usage outpacing desktop, creating a logo which is versatile and legible both in large and small format is essential in today's digital world.

Contact us to discuss your small usage logo requirements.