Branding

Recognising the true ROI of Business Branding

 Recognising the true ROI of Business Branding

While branding clearly helps differentiate your business, many SMEs believe professional branding to be an intangible expense rather than a worthy investment. As such, they endeavour to create their own branding, which can actually harm their business in the long term. To stand out in the SME sector, you need to utilise the power of professional, consistent branding, and take advantage of the fact that others around you are failing to do so.

Why business branding is an investment, not an expense

Why business branding is an investment, not an expense

In much the same way as you would create a business plan and seek professional advice to help grow and improve your business, professional branding will serve to strengthen it still further. Branding should be planned. It should be part of your business strategy. You can’t market your way out of poor branding. It doesn’t matter how much money you throw into marketing further down the line, every penny of it will be wasted if your logo, website and overall branding are inconsistent and notably unprofessional.

I don't have time for social media. Do I really need it?

I don't have time for social media. Do I really need it?

Social media occupies a vast portion of our daily activity, and of the digital marketing landscape. We as small business owners simply can’t ignore it, and those who do will soon find themselves being overtaken by competitors. It’s brutal, but true. 62 per cent of people turn to social media when deciding whether to purchase — imagine how many customers you’re missing by not having a brand presence on social media…

Starting Small: A Guide to Microsites for SMEs

Starting Small: A Guide to Microsites for SMEs

The old adage ‘big things come in small packages’ couldn’t be more true when it comes to microsites, especially for small businesses just starting out.For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy to use package.