A good marketer will never underestimate the power of colour when it comes to creating a successful brand image, and we’re here to help you understand the psychology behind it all.
While branding clearly helps differentiate your business, many SMEs believe professional branding to be an intangible expense rather than a worthy investment. As such, they endeavour to create their own branding, which can actually harm their business in the long term. To stand out in the SME sector, you need to utilise the power of professional, consistent branding, and take advantage of the fact that others around you are failing to do so.
In much the same way as you would create a business plan and seek professional advice to help grow and improve your business, professional branding will serve to strengthen it still further. Branding should be planned. It should be part of your business strategy. You can’t market your way out of poor branding. It doesn’t matter how much money you throw into marketing further down the line, every penny of it will be wasted if your logo, website and overall branding are inconsistent and notably unprofessional.
Social media occupies a vast portion of our daily activity, and of the digital marketing landscape. We as small business owners simply can’t ignore it, and those who do will soon find themselves being overtaken by competitors. It’s brutal, but true. 62 per cent of people turn to social media when deciding whether to purchase — imagine how many customers you’re missing by not having a brand presence on social media…
As a consumer, video content is fun and informative to watch. As a marketer, video content is a golden opportunity. Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group. Video as a marketing tool simply can’t be ignored any longer, and here’s why…
Email marketing includes all forms of promotional email communication, such as e-shots, digital magazines, product updates, invitations, welcome and confirmation emails and straight-forward sales messages. Anything you send from your company to the world via email is classed as email marketing, and it can be incredibly effective if you do it right.
The old adage ‘big things come in small packages’ couldn’t be more true when it comes to microsites, especially for small businesses just starting out.For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy to use package.
When setting up and growing a small business, who you know is just as important as what you know, if not more so. Making contacts, networking and leaving a lasting impression is essential, and the humble business card, along with well-designed letterheads and other professional stationery can be incredibly useful marketing tools for doing exactly this.
The start of a shiny new year is the perfect excuse to make some changes and improvements to your business, no matter how small or large, and a little expert design can help your efforts go a long way. Here are three 2017-worthy New Year’s resolutions to help increase your business success and how design can help you make it all look good:
Rebranding your business isn’t the same as simply putting up some jazzy new wallpaper in your living room and standing back to admire your handiwork. Rebranding needs to be a well thought out, meticulous process and, if done well, it can drive incredible progress for your business, or else prove disastrous if you get it wrong