The popularity of podcasts has been consistently growing over the past 10 years and now 4.7 million adults listen to podcasts, whether it be speech or music, with 66% of these listened to on smartphones .
With our working lives getting busier and busier we find less time to sit down and read blog posts or long articles and we’ve found that podcasts are the perfect solution as we can listen to them on the go. Podcasts have quickly become our go-to method of staying up-to-date with the latest marketing trends so we’ve put together a list of 7 podcasts that we think all marketers would benefit from listening to…
#01: This old marketing
This entertaining and educational podcast run by contenting marketing professionals Joe Pulizzi and Robert Rose is at the top of our list for good reason.
“Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. This Old Marketing is our tribute to that fact.” – This Old Marketing
#02: Marketing Smarts
In-depth interviews and thought-provoking discussions with smart marketers from all walks of life.
#03: Duct Tape Marketing
Learning how to grow your business is what all marketers and business owners want to do. Listen to John Jantsch speak to some of today’s most influential marketers and entrepreneurs, hear their stories and find out their secrets.
#04: The Action Army Podcast
Motivating, unusual and highly inspirational. The Action Army podcast is run by entrepreneur Jason Zook, the man who made a million by wearing T-shirts, and is great for anyone looking to do things differently.
#05: Social Pros Podcast
Social Pros is one of the most popular marketing podcasts in the world with over 2 million downloads to date. The podcast is released weekly and focuses on real people doing real work in the world of social media. It brings you behind-the-scenes secrets about how the giant brands we know and love operate and measure their social media programs as well providing advice from some of the best social media managers in the world.
#06. The GaryVee Audio Experience
Gary Vaynerchuk is a serial entrepreneur and the CEO and co-founder of VaynerMedia, a full service digital agency servicing Fortune 500 clients across 4 locations. This podcast brings you a mix of valuable marketing insights from keynote speeches to interviews and fireside chats.
#07: Social Media Marketing Podcast
Helping you navigate the social media marketing jungle.
The Social Media Marketing Podcast is hosted by marketing professional, and founder of Social Media Examiner and Social Media Marketing World, Michael Stelzner.
The podcast has been one of the top 10 marketing podcasts for the last 5 years and brings you success stories, expert interviews and actionable tips to help you improve your social media marketing.
There are only so many hours in the day but listening to podcasts can save valuable time as well as provide invaluable insights into the worlds of some of today’s best marketers and entrepreneurs.
We hope you enjoy listening and if you’ve got another marketing podcast you just couldn’t live without we’d love to hear about it so give us a shout on Twitter.