Building a strong brand and visual identity can set you and your business apart from your competitors. A good brand connects with its community on an emotional level. Building a brand should be taken very seriously by all entrepreneurs if they want their business to stand out.
The latest research shows that people are 70 per cent more likely to remember a brand they see in print compared to online.
Using social media is an essential marketing tactic for all businesses and can help generate a great deal of brand awareness as well as drive and increase in revenue. However, there are several precautionary measures you should be taking to ensure your accounts and passwords stay safe and your brand image remains uncompromised.
Christmas marketing campaigns from the big players are becoming more elaborate each and every year and trying to compete with a limited budget can seem near enough impossible. But, the good news is, people are full of positivity and in the giving spirit in the lead up to Christmas and if they feel a strong connection with your brand they are much more likely to part with their hard-earned cash. The key ingredient is those touching moments that everyone can relate to on a personal level.