Help more people find your business by connecting your Facebook business page to your personal profile...
Around 80 new businesses are set up every hour in the UK, and a staggering 99% of those are SMEs. That’s a lot of competition, so let’s make sure yours stands out.
Customers are doing their research online before they even think about venturing into a shop and if your business isn’t there what will stop them turning to a competitor?
A common trend among SMEs is the creation of amateur branding to save money. Sure, it’s cheaper to use a low-cost freelancer, or even have a crack at branding yourself if you’re familiar with design software, but that doesn’t make it the best option.
While branding clearly helps differentiate your business, many SMEs believe professional branding to be an intangible expense rather than a worthy investment. As such, they endeavour to create their own branding, which can actually harm their business in the long term. To stand out in the SME sector, you need to utilise the power of professional, consistent branding, and take advantage of the fact that others around you are failing to do so.
For small businesses social media can be a minefield and the idea of growing an audience into the thousands seems near enough impossible, especially when there are so many other boxes to tick on the to-do list. However, thousands of followers does not mean thousands of sales.
According to social media trainer and speaker Laurel Papworth these are the six most common reasons businesses give for not needing social media...
In much the same way as you would create a business plan and seek professional advice to help grow and improve your business, professional branding will serve to strengthen it still further. Branding should be planned. It should be part of your business strategy. You can’t market your way out of poor branding. It doesn’t matter how much money you throw into marketing further down the line, every penny of it will be wasted if your logo, website and overall branding are inconsistent and notably unprofessional.
Increased brand awareness. The Holy Grail for all businesses, and especially start-ups and SMEs, brand awareness can be significantly boosted by a well-placed infographic. Graphics are usually designed to include the name of the company who created it, along with a logo, brand colour scheme, web address and sometimes, contact information. Therefore, each time the graphic is shared and seen by new people, so is the brand.
You’ve just had your new website designed, and you’re about to fill it with copy. Stop right there.
It’s easy to forget sometimes that copywriting is a honed skill just like any other profession. Yet many people – particularly small businesses just starting out – take a DIY approach to writing copy in an attempt to save money. Heck, we all know how to write after all, don’t we?
You run a small business. It’s growing fast. It’s going places.
But you’re short of time, you’re short of cash, and you’ve discovered you’re simply not equipped to develop the business from every angle you want to. When it comes to creative and marketing projects, many brave souls try to go it alone, ‘make do and mend’ style. This is admirable and understandable, but it doesn’t often end well.
The answer? Outsourcing.
Social media occupies a vast portion of our daily activity, and of the digital marketing landscape. We as small business owners simply can’t ignore it, and those who do will soon find themselves being overtaken by competitors. It’s brutal, but true. 62 per cent of people turn to social media when deciding whether to purchase — imagine how many customers you’re missing by not having a brand presence on social media…
As a consumer, video content is fun and informative to watch. As a marketer, video content is a golden opportunity. Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group. Video as a marketing tool simply can’t be ignored any longer, and here’s why…
Email marketing includes all forms of promotional email communication, such as e-shots, digital magazines, product updates, invitations, welcome and confirmation emails and straight-forward sales messages. Anything you send from your company to the world via email is classed as email marketing, and it can be incredibly effective if you do it right.
We’ve all been told never to judge a book by its cover, but let’s get real – everybody does it, and often for good reason. When we land on a new website we make snap judgements that ultimately decide whether we stay on said website, or if we hit the back button sharpish.
Here we are, blogging about blogging, to tell you why small businesses should be blogging. You might not realise it, but writing a blog is an incredibly important part of any business marketing strategy, especially if you want to stand out in the ever increasing small business crowd
It’s getting crowded out there in the world of business, and the need to stand out and make the right impression from the start is bigger than ever. When setting up a business, strategic positioning, targeted marketing and creative branding are no longer an optional extra – they are essential for success.
This infographic explains many things that people do to annoy graphic designers!
The old adage ‘big things come in small packages’ couldn’t be more true when it comes to microsites, especially for small businesses just starting out.For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy to use package.
When setting up and growing a small business, who you know is just as important as what you know, if not more so. Making contacts, networking and leaving a lasting impression is essential, and the humble business card, along with well-designed letterheads and other professional stationery can be incredibly useful marketing tools for doing exactly this.