Using social media is an essential marketing tactic for all businesses and can help generate a great deal of brand awareness as well as drive and increase in revenue. However, there are several precautionary measures you should be taking to ensure your accounts and passwords stay safe and your brand image remains uncompromised.
Christmas marketing campaigns from the big players are becoming more elaborate each and every year and trying to compete with a limited budget can seem near enough impossible. But, the good news is, people are full of positivity and in the giving spirit in the lead up to Christmas and if they feel a strong connection with your brand they are much more likely to part with their hard-earned cash. The key ingredient is those touching moments that everyone can relate to on a personal level.
While branding clearly helps differentiate your business, many SMEs believe professional branding to be an intangible expense rather than a worthy investment. As such, they endeavour to create their own branding, which can actually harm their business in the long term. To stand out in the SME sector, you need to utilise the power of professional, consistent branding, and take advantage of the fact that others around you are failing to do so.