A common trend among SMEs is the creation of amateur branding to save money. Sure, it’s cheaper to use a low-cost freelancer, or even have a crack at branding yourself if you’re familiar with design software, but that doesn’t make it the best option.
While branding clearly helps differentiate your business, many SMEs believe professional branding to be an intangible expense rather than a worthy investment. As such, they endeavour to create their own branding, which can actually harm their business in the long term. To stand out in the SME sector, you need to utilise the power of professional, consistent branding, and take advantage of the fact that others around you are failing to do so.
For small businesses social media can be a minefield and the idea of growing an audience into the thousands seems near enough impossible, especially when there are so many other boxes to tick on the to-do list. However, thousands of followers does not mean thousands of sales.
In much the same way as you would create a business plan and seek professional advice to help grow and improve your business, professional branding will serve to strengthen it still further. Branding should be planned. It should be part of your business strategy. You can’t market your way out of poor branding. It doesn’t matter how much money you throw into marketing further down the line, every penny of it will be wasted if your logo, website and overall branding are inconsistent and notably unprofessional.
Increased brand awareness. The Holy Grail for all businesses, and especially start-ups and SMEs, brand awareness can be significantly boosted by a well-placed infographic. Graphics are usually designed to include the name of the company who created it, along with a logo, brand colour scheme, web address and sometimes, contact information. Therefore, each time the graphic is shared and seen by new people, so is the brand.
You’ve just had your new website designed, and you’re about to fill it with copy. Stop right there.
It’s easy to forget sometimes that copywriting is a honed skill just like any other profession. Yet many people – particularly small businesses just starting out – take a DIY approach to writing copy in an attempt to save money. Heck, we all know how to write after all, don’t we?
You run a small business. It’s growing fast. It’s going places.
But you’re short of time, you’re short of cash, and you’ve discovered you’re simply not equipped to develop the business from every angle you want to. When it comes to creative and marketing projects, many brave souls try to go it alone, ‘make do and mend’ style. This is admirable and understandable, but it doesn’t often end well.
Social media occupies a vast portion of our daily activity, and of the digital marketing landscape. We as small business owners simply can’t ignore it, and those who do will soon find themselves being overtaken by competitors. It’s brutal, but true. 62 per cent of people turn to social media when deciding whether to purchase — imagine how many customers you’re missing by not having a brand presence on social media…
As a consumer, video content is fun and informative to watch. As a marketer, video content is a golden opportunity. Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group. Video as a marketing tool simply can’t be ignored any longer, and here’s why…
Email marketing includes all forms of promotional email communication, such as e-shots, digital magazines, product updates, invitations, welcome and confirmation emails and straight-forward sales messages. Anything you send from your company to the world via email is classed as email marketing, and it can be incredibly effective if you do it right.
We’ve all been told never to judge a book by its cover, but let’s get real – everybody does it, and often for good reason. When we land on a new website we make snap judgements that ultimately decide whether we stay on said website, or if we hit the back button sharpish.
Here we are, blogging about blogging, to tell you why small businesses should be blogging. You might not realise it, but writing a blog is an incredibly important part of any business marketing strategy, especially if you want to stand out in the ever increasing small business crowd
It’s getting crowded out there in the world of business, and the need to stand out and make the right impression from the start is bigger than ever. When setting up a business, strategic positioning, targeted marketing and creative branding are no longer an optional extra – they are essential for success.
The old adage ‘big things come in small packages’ couldn’t be more true when it comes to microsites, especially for small businesses just starting out.For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy to use package.
When setting up and growing a small business, who you know is just as important as what you know, if not more so. Making contacts, networking and leaving a lasting impression is essential, and the humble business card, along with well-designed letterheads and other professional stationery can be incredibly useful marketing tools for doing exactly this.
The start of a shiny new year is the perfect excuse to make some changes and improvements to your business, no matter how small or large, and a little expert design can help your efforts go a long way. Here are three 2017-worthy New Year’s resolutions to help increase your business success and how design can help you make it all look good:
Rebranding your business isn’t the same as simply putting up some jazzy new wallpaper in your living room and standing back to admire your handiwork. Rebranding needs to be a well thought out, meticulous process and, if done well, it can drive incredible progress for your business, or else prove disastrous if you get it wrong
Your market is a fierce one. According to the latest governmental report, over 99 per cent of the UK’s businesses are SMEs, so ensuring your brand is well considered and imaginative really can make all the difference between success and failure.
As Thomas J. Watson famously said, “Good Design is Good Business”, and he wasn’t wrong. An SME that puts time and consideration into implementing good design for their logo, branding and products will see it pay dividends further down the line.
As a prospective client, try to have plenty of information about your business, your ideas and your potential budget availability to hand before you get in touch. The more detail you can give us right from the start, the more likely it is that we will be able to deliver the results you want for costs you’re happy with.
At (hug) branding is our passion, our singular mission and calling. So it goes without saying that we are bound to emphasise its importance. In fact, let us say unequivocally and without reserve that your branding is really, extremely important…
A logo is your company’s visual identity, an avatar if you will. A potential client’s first perception of your brand, and your most identifiable asset. There are few who would question its value to your company.