Lou Swaine
FOUNDER / MANAGING DIRECTOR
Lou specialises in communicating, visually. It’s both his mission and passion to help business owners showcase their potential and stand out in today’s crowded markets. With over 30 years of experience in the design industry, Lou is uniquely good at creating, evolving, and applying a core concept across multiple touchpoints.
Lou has worked as a Designer and Art Director for many household brands in some of the largest design agencies in the world. Prior to founding (hug), Lou led the team responsible for delivering the largest project on the planet — the look and feel for the London 2012 Olympic and Paralympic Games (FutureBrand, London). The project spanned over three years and included designing and producing various collateral including 2012 tickets, field-of-play, retail designs and more than 100 toolkits detailing brand application.
AWARDS:
D&AD Award: — WINNER, Wood Pencil / Branding / London 2012 Olympic and Paralympic Games
POSTER ADVERTISING AWARDS — Silver / Canon Europe / Campaign: ‘You can’
PORTFOLIO:
Arcelor Mittal; Armani; Barclays; British Airways; Canon; Columbia Tristar; Disney; Foreign Office; Hamleys; Japan Airlines; Kenwood; London 2012 Olympic and Paralympic Games; Nestle; Nissan; Omega; Philips; Sainsbury’s; Sony; Toyota; UEFA; Unilever; Visa.
