The old adage ‘big things come in small packages’ couldn’t be more true when it comes to microsites, especially for small businesses just starting out.
For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy to use package.
Why are they so great for SMEs?
If you’ve read our blog before you might already have seen that around 60 start-ups are born every minute in the UK – that’s a lot of competition. So to get off the ground quickly and stand out in the crowd, a microsite is the way to go. Customers want professionalism, quality and convenience when they engage with a business, plus they want something that looks the part. A microsite will give you all of these, and for a fraction of the cost of a traditional website.
Is this music to your ears? Well here are a few more of the biggest benefits microsites can offer:
Get there faster
It’s true, good things do come to those who wait – but who says it has to be a really long wait? Microsites are easier to develop and faster to place, meaning a new start-up can get off the ground in a much shorter space of time. But don’t get efficiency and haste confused here, a microsite will provide all the professionalism of a full website, with no compromises on quality – it’s just smaller, that’s all. Time is often of the essence when starting a small business, so a microsite is the ideal combination of speed and functionality.
A microsite works just like a full website in that it has its own unique URL and can be found in search engines. The advantage of the microsite, however, is that it can be more easily optimised around one specific theme or service. This makes it easier for search engines to understand exactly what the site does and to therefore rank it higher in search results for relevant keyword searches. The result is a website that is easily discoverable among the other billion websites out there, which is a huge bonus for any small business just starting out and looking to attract customers organically.
Continuing along the optimisation road, a microsite is perfectly suited to showcasing a specific product or service in a clear and focussed way. In other words, customers visiting the site will immediately know what it’s about and what it’s there for, and will be quickly guided through to the point of conversion. So whether your site is there to generate sales or simply to encourage subscription to a service, your customers will be able to reach that point much faster due to the lack of distractions that a larger, more complex website might create.
Back to one of the key factors for all small business start-ups: Cash. Most SME owners are short of it, and there’s a lot to consider when just starting out, so cost efficiency is key for all business collateral including websites. Microsites are smaller and usually less complex than full websites, and so it follows that they carry a much more comfortable cost to build and maintain. Starting small is a good business decision, especially if this is your first venture; your business will certainly go through a great deal of change and adaptation as it grows, and a microsite will allow you to test the waters before going full-scale. A year or two down the line you’ll have a clearer idea of direction, at which point it makes sense to make the switch to a full site.
As we said at the beginning, every small business needs to stand out to succeed. Because they’re less complex, microsites provide the ideal space for you to send out a bold, powerful and uncluttered brand message. Fewer pages means more time can be spent making every inch of your microsite look fantastic and ensuring it does exactly the job you need it to: Sell your brand. Microsites are known for providing maximum impact marketing without the fuss, so why wouldn’t you?
If all this is sounding great, then you’re going to love what’s coming next. We at (hug) offer an incredible start-up design package which includes logo design, business cards, email signatures, invoices and letterheads and that all-important microsite, starting from just £1,500. Talk about cost efficiency.
All big things start small, so give us a call on 0207 382 6207 and we’ll start building your vision.