At (hug) branding is our passion, our singular mission and calling. So it goes without saying that we are bound to emphasise its importance. In fact, let us say unequivocally and without reserve that your branding is really, extremely important. But, don’t just take our word for it, check out this article by the ever impressive inkbotdesign, or Google “the importance of branding” and view more than 22 million results!
All businesses are defined by their branding: your colour palette, typography, images/graphics, all say a LOT. But before creating your brand it is essential you identify and understand your target audience to determine their wants and needs. If you struggle, there are plenty of online resources – for example YouGov has a fantastic platform that offers user profiles for a number of large brands.
Once you know your audience it becomes much easier to ensure your branding targets their missions and aspirations, making conversions a far more attainable goal. If you would like some advice on any of the above feel free to drop us a line on 0207 382 6207.