If you’ve landed on this article the likelihood is you’re looking for a designer to help you out on a project, and you’re not entirely sure what sort of information you need to gather beforehand. If that’s the case, you’ve come to the right place. If that’s not the case, it’s a good read anyway so keep going.
Here are a few of the most important questions potential clients ask us when they visit for the first time, and we encourage you to do the same if you want to find the designer that’s right for you:
1. How long have you been in business?
It’s a fair question, and one that most designers are used to being asked. Most clients want to know how much experience a designer or agency has, so ask away. (hug) has been going almost 5 years now, but between us as an agency we have over 25 years experience in creating and evolving great designs, so remember to look beyond the business to the designers themselves when evaluating experience.
2. What’s your speciality?
Many agencies are integrated and will be able to offer assistance on a huge range of projects from branding to web design to video and animation. However, some designers and agencies will specialise in certain areas, so it’s a great question to ask if you want to make sure a designer is right for your project. We’re a multi-skilled agency, but we will always be honest if we’re asked about our specialities and capabilities, as will any other agency worth its salt. If we can’t help you, we’ll point you in the direction of someone who can.
3. Have you worked on something similar before?
Another fair question; you’ll want to know if your potential new agency or designer has worked on something similar to your project before, and if they are, therefore, knowledgeable about the process involved. Most agencies have a portfolio (here’s ours) which showcases their range of skills and best projects, so take a look there first. If you’re still not sure or you want to know more about a certain past project, it’s worth asking about.
4. How much will the project cost?
An essential question to ask, but remember: most agencies will not be able to give you a standard price for a project. Prices depend on many factors, including the size of the project, materials and timescales. However, it’s still very important to discuss rough costs and your own budgets – make sure you have a budget worked out before you meet your designer to discuss a project as this is very important for speeding up the process. Check out our article on budgets if you’re not sure.
5. How long will the project take?
This is an especially important question if you’re up against a time limit for your project, but it’s also great for managing your own expectations. Your designer or agency will be able to give you an indication of how long your project will take based on its complexity and size, which will help you plan in your own activities accordingly. Very important question, so add it to your list! You can check out our own process here.
6. What do you need from us?
Potentially one of the most important questions from our perspective as designers. It’s simply not possible to hand a designer a project and then have no further input. The very best way to get the most out of your designer and your project is to give as much of your own input as possible, even if it’s just a quick catch-up meeting or a phone call every once in a while. Ideas, visions, budgets, timescales, samples, company values, mood boards… the more love and enthusiasm you put into the project with your designers, the more of ‘you’ the final project will reflect.
So start jotting down your questions and think of it almost like you’re interviewing us – it’s a powerful place to be so make the most of it! After all, it’s your business and your image, so it’s got to be perfect.
Have some questions for us? Give us a shout on our contact page or call us on 020 7382 6207. Oh, and bring a big notepad; we’ve got a lot to say.