Social media occupies a vast portion of our daily activity, and of the digital marketing landscape. We as small business owners simply can’t ignore it, and those who do will soon find themselves being overtaken by competitors. It’s brutal, but true. 62 per cent of people turn to social media when deciding whether to purchase — imagine how many customers you’re missing by not having a brand presence on social media…
As a consumer, video content is fun and informative to watch. As a marketer, video content is a golden opportunity. Marketers using video as part of their advertising and content strategies grow revenue 49% faster than those who don’t, according to market research firm, Aberdeen Group. Video as a marketing tool simply can’t be ignored any longer, and here’s why…
Email marketing includes all forms of promotional email communication, such as e-shots, digital magazines, product updates, invitations, welcome and confirmation emails and straight-forward sales messages. Anything you send from your company to the world via email is classed as email marketing, and it can be incredibly effective if you do it right.
We’ve all been told never to judge a book by its cover, but let’s get real – everybody does it, and often for good reason. When we land on a new website we make snap judgements that ultimately decide whether we stay on said website, or if we hit the back button sharpish.
Here we are, blogging about blogging, to tell you why small businesses should be blogging. You might not realise it, but writing a blog is an incredibly important part of any business marketing strategy, especially if you want to stand out in the ever increasing small business crowd
It’s getting crowded out there in the world of business, and the need to stand out and make the right impression from the start is bigger than ever. When setting up a business, strategic positioning, targeted marketing and creative branding are no longer an optional extra – they are essential for success.
This infographic explains many things that people do to annoy graphic designers!
The old adage ‘big things come in small packages’ couldn’t be more true when it comes to microsites, especially for small businesses just starting out.For those who aren’t familiar with microsites, they’re exactly what they sound like: Mini websites – usually with just one to four pages – which are highly optimised to promote a specific service or product in a small, easy to use package.
When setting up and growing a small business, who you know is just as important as what you know, if not more so. Making contacts, networking and leaving a lasting impression is essential, and the humble business card, along with well-designed letterheads and other professional stationery can be incredibly useful marketing tools for doing exactly this.
The start of a shiny new year is the perfect excuse to make some changes and improvements to your business, no matter how small or large, and a little expert design can help your efforts go a long way. Here are three 2017-worthy New Year’s resolutions to help increase your business success and how design can help you make it all look good:
Rebranding your business isn’t the same as simply putting up some jazzy new wallpaper in your living room and standing back to admire your handiwork. Rebranding needs to be a well thought out, meticulous process and, if done well, it can drive incredible progress for your business, or else prove disastrous if you get it wrong
Here are a few of the most important questions potential clients ask us when they visit for the first time, and we encourage you to do the same if you want to find the designer that’s right for you
Yes, we can design and produce your vehicle liveries and window vinyls too!
Check out our latest for long-term Interior Design client Amberth Interiors…
Big presentation coming up? As a startup or SME each pitch, tender and presentation has the potential to make or break your company, so every aspect needs to be flawless, including aesthetics
Your market is a fierce one. According to the latest governmental report, over 99 per cent of the UK’s businesses are SMEs, so ensuring your brand is well considered and imaginative really can make all the difference between success and failure.
As Thomas J. Watson famously said, “Good Design is Good Business”, and he wasn’t wrong. An SME that puts time and consideration into implementing good design for their logo, branding and products will see it pay dividends further down the line.
As a prospective client, try to have plenty of information about your business, your ideas and your potential budget availability to hand before you get in touch. The more detail you can give us right from the start, the more likely it is that we will be able to deliver the results you want for costs you’re happy with.
At (hug) branding is our passion, our singular mission and calling. So it goes without saying that we are bound to emphasise its importance. In fact, let us say unequivocally and without reserve that your branding is really, extremely important…
A logo is your company’s visual identity, an avatar if you will. A potential client’s first perception of your brand, and your most identifiable asset. There are few who would question its value to your company.
We believe in working smarter, not harder, to get it right first time. We are first interested in understanding the real message and goal – then create something beautiful and effective.